Tag Archives: online communities

Youth Marketing in the Broadband Era

This Satama Insight discusses the challenges modern marketers have in reaching their target groups. The analysis is focused on youth marketing, but the issues presented are transferable to yearly any other target group. The insight concludes with listing several best practices. The full article with figures is available also here: http://voice.satama.com/wp-content/uploads/2006/03/satama-voice-02-06-YouthMarketing.pdf Continue reading

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Why Twitter is More Powerful to Bring Traffic Than Any Other Social Media Websites?

Twitter is becoming a very powerful and popular tool among the online communities. It has taken Twitter considerably less time to reach the position where it is today. It has a wide user base and great tools and features to satisfy its users. Continue reading

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Who Is To Blame For Brooke Bennett's Disappearance

With the sad and frightening disappearance of Brooke Bennett, a twelve year old Vermont girl, online communities are once again forced to face public criticism. Public scrutiny is always needed. Criticism however is usually misplaced though. The public, especially uninformed … Continue reading

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The Jonas Brothers – I Don’t Get It

If you have any doubt that teenage girls use Twitter, all you need to do is look at how often the The Jonas Brothers are trending topics.  I don’t get the attraction though.  I don’t say that to put down … Continue reading

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